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  • Writer's pictureCollin Christenbury

Cool Cats NFTs Soar to New Heights at the 2023 Macy's Thanksgiving Day Parade

In a historic move that merges the digital and physical worlds, Cool Cats Group, the Web3 company famed for its NFT collection, is set to make waves as the first-ever NFT collection featured in the iconic Macy's Thanksgiving Day Parade. This groundbreaking appearance at the 97th annual parade on November 23 in New York City marks a significant milestone for Cool Cats, propelling them from the realms of NFTs into the mainstream spotlight.

Evolution from NFTs to the Mainstream:

Since its establishment in 2021, Cool Cats has steadily transitioned from the digital frontier of NFTs to the broader world through captivating storytelling and strategic partnerships. The project's journey from the virtual space to the grandeur of the Macy's Thanksgiving Day Parade underscores the growing influence of digital art and Web3 companies on mainstream culture.

The Macy's Contest:

Cool Cats secured its coveted spot in the parade through an online contest hosted by Macy's, where one of five NFT brands would be selected to participate. The other finalists in the competition included VeeFriends, Boss Beauties, gmoney, and SupDucks. The victory not only positions Cool Cats as a pioneer in the NFT space but also reflects the increasing acceptance and recognition of digital art in traditional, real-world events.

Clon's Personal Connection:

For Clon, the creator and founder of Cool Cats, the Macy's Thanksgiving Day Parade holds sentimental value. Having grown up watching the parade on television with his grandfather, Clon now finds himself in the extraordinary position of seeing his characters come to life as larger-than-life balloons in one of the world's most renowned events. Reflecting on this momentous occasion, Clon shares, "Being able to showcase my artwork alongside some of the world’s most recognizable characters is a dream come true.”

Exclusive Merchandise Collection:

In conjunction with the parade, Cool Cats will unveil a curated collection of limited-edition merchandise. This exclusive line will be available at 11 Macy’s flagship stores and online at macys.com. The merchandise range includes a plush version of the Blue Cat character and a vinyl collectible. This move not only extends the Cool Cats brand into tangible products but also provides fans with an opportunity to bring a piece of the NFT world into their everyday lives.

Clon's Gratitude to the Cool Cats Community:

Clon emphasizes that this achievement holds deeper meaning due to the strong Cool Cats community. As Blue Cat and Chugs take flight at the Macy's Thanksgiving Day Parade, Clon expresses his excitement about new fans engaging with their characters. This moment serves as a testament to the power of community in propelling digital art and NFT projects to new heights.

Strategic Investments and Partnerships:

The Macy's announcement follows a series of significant developments for Cool Cats. The project has recently entered into partnerships with nWay and iCandy, both integral parts of the Animoca Brands ecosystem, showcasing a commitment to expanding the Cool Cats universe. Additionally, a strategic investment from Web3 giant Animoca Brands and a partnership with Futureverse, a leading AI and metaverse technology company, further solidify Cool Cats' position in the ever-evolving landscape of digital art and technology.

Exciting Future Ventures:

Looking beyond the Macy's Thanksgiving Day Parade, Cool Cats is gearing up for three upcoming games in collaboration with nWay and iCandy. These endeavors, as part of the Animoca Brands ecosystem, signify Cool Cats' foray into the gaming industry, demonstrating its adaptability and potential for multifaceted growth. The parade serves as a stepping stone to a dynamic future for Cool Cats, highlighting its ability to seamlessly integrate into diverse entertainment mediums.


Cool Cats' journey from the digital realm of NFTs to the grandeur of the Macy's Thanksgiving Day Parade is a testament to the evolving landscape of art, technology, and entertainment. As the NFT space continues to break barriers, Cool Cats stands at the forefront, showcasing the limitless possibilities of digital art in the mainstream. The Macy's parade is not just a celebration of Cool Cats' success but a symbolic moment that underscores the transformative power of digital creativity in shaping our cultural landscape. As Blue Cat and Chugs take flight, they not only become a part of the Thanksgiving Day Parade's storied history but also contribute to a new chapter in the ever-expanding world of NFTs and Web3.


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