Nike.Swoosh NFT - Nikes deep dive into Web3 & NFTs

Nike is one of the world's largest sportswear and sneaker brands, known for its iconic "swoosh" logo. Recently, Nike announced its entry into the world of non-fungible tokens (NFTs) with its Nike Dot Swoosh project. The project is a collaboration between Nike and the digital fashion and collectibles company RTFKT.

The Nike Dot Swoosh project is a series of 666 unique NFTs, each featuring a variation of the iconic Nike swoosh logo. The NFTs are designed to be both collectible and functional, with each NFT serving as a membership pass to a virtual Nike experience. The virtual experience will include exclusive content, access to events, and other perks for NFT holders.

The project is being sold on the OpenSea NFT marketplace, with each NFT priced at 0.1 ETH (roughly $250 USD at the time of writing). The sale of the NFTs began on May 10, 2022 and sold out within minutes.

RTFKT Partnership

The Nike Dot Swoosh project is a collaboration between Nike and RTFKT, a digital fashion and collectibles company that specializes in creating limited-edition NFTs and virtual wearables. The partnership between Nike and RTFKT is an interesting one, as it represents a convergence between the worlds of physical fashion and digital collectibles.

RTFKT has a strong track record of creating highly sought-after NFTs and virtual wearables, with collaborations with artists and brands like Lil Nas X, The Weeknd, and Travis Scott. The partnership with Nike represents a significant milestone for RTFKT, as it marks the first time the company has worked with a major fashion brand.

Adidas Into the Metaverse Collection

Nike isn't the only sportswear brand exploring the world of NFTs and the metaverse. Adidas recently announced its "Into the Metaverse" collection, a series of virtual sneakers that will be available exclusively as NFTs. The collection will feature four virtual sneakers, each with its own unique design and functionality.

Like the Nike Dot Swoosh project, the Adidas Into the Metaverse collection is a collaboration between a sportswear brand and a digital fashion company. The collection is being created in partnership with the NFT platform Bored Ape Yacht Club and the digital fashion company The Fabricant.

The Adidas Into the Metaverse collection represents an interesting move for the sportswear brand, as it signals a shift toward digital fashion and the metaverse. While physical sneakers will always be an important part of Adidas' business, the brand is clearly interested in exploring new ways to connect with consumers and offer unique experiences.

Conclusion

The Nike Dot Swoosh project and the Adidas Into the Metaverse collection represent two different approaches to NFTs and the metaverse. Nike's project is focused on creating a unique and exclusive virtual experience for NFT holders, while Adidas' collection is focused on creating a new form of digital fashion.

Both projects are notable for their partnerships with digital fashion companies, which represent an interesting convergence between the worlds of physical fashion and digital collectibles. As the metaverse continues to grow and evolve, it will be interesting to see how other sportswear and fashion brands respond and adapt to these new opportunities.