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  • Writer's pictureCollin Christenbury

Will Cannabis Companies Embrace NFTs?

Updated: May 26, 2023

As a Colorado-based NFT creator and founder, I see the potential for non-fungible tokens (NFTs) to revolutionize the way cannabis companies engage with their customers. Despite skeptics viewing the crypto sector as a pyramid scheme, I believe NFTs, tied to cryptocurrency and blockchain technology, are the future of the next iteration of the internet - the metaverse.

Many cannabis companies are rolling out NFTs to build excitement around new products, verify testing results, and sell exclusive deals. While critics believe these tokens have minimal value, businesses cannot ignore the NFT market's potential. In 2021, the market for NFTs reached a value of $41 billion, according to Chainalysis.

By offering NFTs, cannabis companies can engage with different customers and build memberships associated with unique digital assets, which, in turn, are connected to products such as popular or exotic strains. The potential is limitless, and I believe we are only scratching the surface of what NFTs can do for the cannabis industry.

Other mainstream businesses have already embraced NFTs, such as Under Armour, Adidas, Nike, and entrepreneur Gary Vaynerchuk, who announced he would open a restaurant where patrons must purchase NFTs to gain membership. As an NFT creator and founder, I am excited about the potential for NFTs in the cannabis industry, and I am curious to see how it will evolve in the future.


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