Projects
I've animated LED marquees for Britney Spears, launched YouTube channels for the World Series of Poker, built content systems for cannabis dispensaries and functional medicine clinics, and grown an arts district's Instagram from the ground up while running its website on the side. Different rooms, same job: figure out what the audience actually wants, then build the thing that gets it to them. This is what that looks like. Browse around.
NoBo Art District
Serving as Marketing & Community Development Coordinator for one of Boulder's newest Colorado Creative Districts, running Instagram from the ground up alongside email communications and full ownership of the WordPress site. Two months in, grew followers from 7,446 to 7,746 (+300), pulled in 131,577 total views and 5,915 interactions across the district's Instagram, and kept a 4.2:1 follows-to-unfollows ratio while holding a monthly growth rate above target both months. Built the content calendar around place-identity storytelling (what NoBo is, why it matters) instead of pure event promotion, and the numbers backed the strategy: pinned posts explaining the district's identity outperformed everything else in the account's history.
Wolfe Functional Medicine
Built a full content and marketing infrastructure from the ground up — content pillars, social strategy, ManyChat automations, patient conversion funnels, and a weekly production workflow. Took an Instagram account with 7,000 followers and turned it into an active lead generation engine for a functional medicine practice operating in one of the most trust-sensitive, compliance-driven spaces in healthcare.
Read the case study here... https://www.freshmints.online/wolfe-functional-medicine
The Cannabis Depot
Owned multi-platform content strategy across four retail locations — producing photo and video assets that drove a 30% increase in social engagement, managing in-store event activations with hundreds of attendees, and building a brand presence that could operate under Colorado's strict cannabis marketing regulations without losing its edge.
World Series of Poker
Launched and ran the WSOP YouTube channel from the ground up, producing 300+ videos annually across live tournaments, promotional campaigns, and daily social highlights. Grew the channel to 125,000+ subscribers while managing full production crews, motion graphics for broadcast television, and a content operation that never stopped moving during the Series.
Specialty Appliance
Managed full-scale content production for a regional appliance brand across web, social, and video — publishing 40+ assets per month while driving a 20% increase in organic traffic through on-page SEO optimization. Leveraged AI-assisted production workflows to cut timelines by 25%, and coordinated photo and video shoots across three markets. From scripting and motion graphics to conversion-focused blog copy and email campaigns, every asset was built to perform.
Florida Lions Eye Clinic
Recruited to design and build a new website from the ground up for FLLEC, a nonprofit eye clinic serving underserved populations in Southwest Florida, with ADA compliance as a core requirement, not an afterthought. Built the full WordPress site: information architecture, accessible design patterns, content population, and launch, giving a mission-driven healthcare nonprofit a site that actually works for the population it serves.
Allen Company
Produced video and motion graphics content for one of the outdoor industry's most established brands — creating assets for Amazon storefronts, e-commerce channels, trade shows, and product launches. Developed omni-channel social content strategies across Meta platforms and built organized digital asset systems that streamlined production at scale. Content reached hundreds of thousands of customers across broadcast, digital, and out-of-home placements.
