Projects
I've animated LED marquees for Britney Spears, launched YouTube channels for the World Series of Poker, and built content systems for cannabis dispensaries and functional medicine clinics. This is what that looks like. Browse around.
Wolfe Functional Medicine
Built a full content and marketing infrastructure from the ground up — content pillars, social strategy, ManyChat automations, patient conversion funnels, and a weekly production workflow. Took an Instagram account with 7,000 followers and turned it into an active lead generation engine for a functional medicine practice operating in one of the most trust-sensitive, compliance-driven spaces in healthcare.
The Cannabis Depot
Owned multi-platform content strategy across four retail locations — producing photo and video assets that drove a 30% increase in social engagement, managing in-store event activations with hundreds of attendees, and building a brand presence that could operate under Colorado's strict cannabis marketing regulations without losing its edge.
World Series of Poker
Launched and ran the WSOP YouTube channel from the ground up, producing 300+ videos annually across live tournaments, promotional campaigns, and daily social highlights. Grew the channel to 125,000+ subscribers while managing full production crews, motion graphics for broadcast television, and a content operation that never stopped moving during the Series.
Specialty Appliance
Managed full-scale content production for a regional appliance brand across web, social, and video — publishing 40+ assets per month while driving a 20% increase in organic traffic through on-page SEO optimization. Leveraged AI-assisted production workflows to cut timelines by 25%, and coordinated photo and video shoots across three markets. From scripting and motion graphics to conversion-focused blog copy and email campaigns, every asset was built to perform.
Allen Company
Produced video and motion graphics content for one of the outdoor industry's most established brands — creating assets for Amazon storefronts, e-commerce channels, trade shows, and product launches. Developed omni-channel social content strategies across Meta platforms and built organized digital asset systems that streamlined production at scale. Content reached hundreds of thousands of customers across broadcast, digital, and out-of-home placements.
