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  • Writer's pictureCollin Christenbury

How Pudgy Penguins NFTs Transformed from a Rug Pull to Selling Half a Milly Worth of Toys


I have a story to share, about how Pudgy Penguins, amidst turmoil and scandal, managed to make an incredible comeback and achieve remarkable success. From a rug pull to selling over $500k worth of toys, this is a tale that showcases the resilience and ingenuity within the NFT community.


Back in July 2021, during the height of the NFT bull run, Pudgy Penguins emerged onto the scene, boasting a collection of 8,888 adorable NFTs. The launch was a roaring success, with the entire collection selling out in less than 20 minutes. The floor price soared to an all-time high of 2.49 ETH, equivalent to approximately $7k at the time.


However, as the months went by, troubles began to surface. A Discord moderator claimed to be underpaid and alleged bribery by the founding team to keep silent. Additionally, it was discovered that the project's founders had emptied the Pudgy Penguins treasury, causing the floor price to plummet to 0.4 ETH. The Penguins were left in disarray, and many believed their fate was sealed.


Yet, against all odds, the Pudgy Penguins community stood strong, determined to seek new leadership. Enter Luca Netz, an NFT holder who stepped up and acquired the entire project and intellectual property for a staggering 750 NFTs, amounting to over $2.5 million at the time.


Luca Netz, a 24-year-old serial entrepreneur, possesses an impressive background, having previously worked at the startup Ring Doorbell, which was acquired by Amazon for $1 billion. With an entrepreneurial resume that commands attention, Luca assembled a powerhouse advisory board, featuring industry experts such as Alex Svanevik, CEO of Nansen, Sanjay Raghavan, Head of Web3 at Roofstock, and Jess Richardson, Head of Licensing at Hasbro, among others.


Pudgy Penguins also secured an impressive $9 million in seed funding, enabling Luca and his team to expand the project's IP ambitiously. Leveraging the project's inherent kid and family-friendly appeal, Pudgy Penguins doubled down on their social media strategy, garnering over 3 billion views on their captivating GIFs.



Taking advantage of their massive social media presence and the project's wholesome image, Pudgy launched their very own line of toys, aptly named Pudgy Toys. The toy launch exceeded all expectations, with over 20,000 toys sold, generating a staggering revenue of over $500,000 in just two days through Amazon.


So, what can we learn from the success story of Pudgy Penguins?


Firstly, the importance of playing to your strengths cannot be understated. The team recognized the innate charm of their cute penguins and capitalized on it fully. Through an abundance of cute memes, wallpapers, and GIFs shared across various social media platforms, Pudgy Penguins organically grew their following without spending a penny on ads.


Secondly, thinking outside the box is crucial. Luca Netz himself stated, "I look at the Pudgy Penguin like an influencer." A quick glance at their social media channels validates this claim. Pudgy Penguins has successfully established a robust presence across all social media platforms, particularly excelling on visual platforms like Instagram and TikTok.


The journey of Pudgy Penguins serves as a testament to the resilience and innovation within the NFT space. It showcases the potential for a project to bounce back from adversity, leveraging its strengths and embracing creative strategies to achieve remarkable success.


To learn more about Pudgy Penguins and follow their captivating journey, be sure to check out their official website and social media channels. And don't forget to explore their delightful range of Pudgy Toys, which have taken the market by storm!


Stay tuned for more exciting stories from the ever-evolving world of Web3 and NFTs.


Wishing you all an inspired and pixel-perfect day!


Collie.Pixels

Instagram: @Collie_Pixels

Bluesky: @colliepixels

Tik Tok: @colliepixels

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Twitter: @IDCBears

LinkTree: Collin C.

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